Who We Are

Founded in 2015 by Karly Coco, Coco Carpets offers authentic, one-of-a-kind Moroccan rugs to individuals and interior designers alike. Karly, who first learned of the Berber Tribes of Morocco while studying art history in college, was taken instantly by the vibrant handmade pieces. Before long, Karly immersed herself in Moroccan history, only to discover that each region and tribe has its own carpet design and color palette.

In 2014, after deciding to pursue a career in photography, Karly traveled to Morocco planning to snap some photos to document her trip. As she learned the entire process of making these beautiful rugs and forged relationships with many of the men and women artisans, Karly decided that she wanted to import these exquisite items and bring them to homes in the U.S. Upon her return to the States, Coco Carpets was started from Los Angeles, CA. It was immediately successful, and Karly’s deep knowledge of each rug was a draw to many U.S. buyers eager to learn. 

In 2019, as her photography business grew, Karly was introduced to two ecommerce entrepreneurs, Shawn Hussain and Matt Jaffe, who expressed interest in the rugs and the e-commerce business model. After a short mentorship, they joined Coco and today run the day to day from their headquarters in Miami.

“Karly still names each rug,” Jaffe says. “And her adventurous spirit and love for Morocco are still very much a part of the brand.”

What We Believe

Moroccan rugs are popping up all over the place in the design world and in the pages of shelter magazines. But Coco Carpets aren’t just any old Moroccan rugs; they’re one-of-a-kind rugs only found by traveling to the famous and remote regions of Morocco to meet the Azilal and Boucherouite people who make these rugs and watch the rugs being made. We've developed a knack for seeking out the best vintage handmade Moroccan rugs in the world, and we have a nose for hidden gems.

At their essence, Coco Carpets have a beautifully vibrant style that not only bring any room to life, but that also celebrate and bring awareness to an enduring culture and a timeless aesthetic.

When you invest in a Coco Carpet you are not only purchasing an authentic, one-of-a-kind Berber rug, but you’re also supporting the Azilal and Boucherouite people who made it.

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